When creating media releases, a company is hoping to capture attention and get story placement. Preparing a media release for the opening of a new location will allow potential customers to learn about your business. Companies often use public relations firms or staffers who specialize in marketing to write these releases.
Debbie Leven of The PR Coach offers a complete guide to writing press releases that get results Is your story newsworthy? Before you write and issue a press releaseask "Is there news value in this story?
Too often businesses write press releases about topics that are not newsworthy. There are key elements that a journalist looks for in a press release - the human interest angle is key. Can you show that your news has an impact on people? Once you have decided that you have a story to tell, you need to understand the rules for writing a press release.
These are designed to make it as easy as possible for journalists to use your material. What should go into a press release? To write an effective press releaseanswer the following questions: Who are the key players - your company, anyone else involved with the product? Why is this important news - what does it tell people that they need to know?
Where is this happening? What is the timing of this? Does this add significance? How did this come about? It's then a matter of putting them together in short punchy sentences. That sounds simple, but can be quite challenging.
If you can't get the words right straight away when writing a press release, keep trying. Most press releases go through several drafts. It's essential that you get across the key points and benefits. It is not uncommon for press releases to be written up and reported without any further follow-up with the sender - so make sure your release contains all the key detail needed.
One point to bear in mind is that editors edit from the bottom of a press release up - so ensure the most important points are at the top.
Writing press releases for different audiences The most important thing to think about when writing a press release is the target audience. The readers of a niche magazine or website will be very different to those that read the local newspaper.
In fact, you should write different versions of your release for the different audiences you are targeting. When thinking about the audience, consider what knowledge they have about your company and product, and the type of language they will understand.
The language used to describe production processes, for example, might be relevant for a specialist engineering audience, but not for the general public. How long should a press release be?
The answer is, as few paragraphs as you need to get your points across. Avoid waffle and lengthy explanation.
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Keep the copy as tight as possible. You need to get all the key information into the first paragraph of a press release.
The test of success is whether the story can be understood in its entirety just by reading the first paragraph. The second paragraph expands on the first, giving a bit more detail.
Often, the third paragraph provides a quote.In yesterday’s article, we discussed 6 important steps to write a great art press release. We always find it much easier to learn from the experience of others – so today we have examples for you! Press Release Example (Structure of a Press Release) To help you write your press release, here is a sample of one and a breakdown of its elements.
Before we start: the question of when to send your press release to your contacts is an important one. It can be a dramatic event, such as a natural disaster, an employee scandal or even just a rumor that captures media attention.
This includes writing a press release that you distribute to the. If you are thinking of a great way to publicize your school event, consider an education press release. A press release is a low-cost but highly effective tool to let .
How To Write An Event Press Release + Free Template By Jillian Ilao on July 8, | How To, Marketing, Press Releases | Comments (2) One effective way to promote an event is . Write a press release template. write a press release template, writing a media release template, write a press release example, writing a press release format, Sample Event Press Release Template Media Angelmartinez Co.
Writing A Press Release Template Sample Press Release Template Press.