Hospitality IndustryThe hospitality industry is a trillion dollar service sector within the global economy. The industry covers a broad variety of service industries including, but not limited to, hotels, food service, casinos, and tourism. This paper will concentrate on the hotel industry and will analyze 3 international hotel groups. Specifically, this paper will look at each of the hotel groups financial statements, compare and analyze them using the different measures of liquidity, profitability and efficiency, and draw conclusions from these analyses regarding the financial performances of each hotel group.
These strengths not only help it to protect the market share in existing markets but also help in penetrating new markets.
Fairmont Hotel. No description by Truong Thy on 5 July Tweet. Comments (0) Please Comparative Analysis Fairmont is known in Canada for its famous historic hotels and resorts Fairmont Raffles Hotels International Target Market SWOT Analysis strengths weaknesses threats opportunities. Essays - largest database of quality sample essays and research papers on Swot Analysis For Fairmont Hotels. about rosewood luxury hotels Established in Rosewood is a distinctive collection of highly individual, luxurious, residential-style hotels inspired by the culture, history and geography of each locale.
Based on Fern Fort University extensive research — some of the strengths of Hyatt Hotels are — Successful track record of developing new products — product innovation. Strong Brand Portfolio — Over the years Hyatt Hotels has invested in building a strong brand portfolio.
This brand portfolio can be extremely useful if the organization wants to expand into new product categories. Superb Performance in New Markets — Hyatt Hotels has built expertise at entering new markets and making success of them.
The expansion has helped the organization to build new revenue stream and diversify the economic cycle risk in the markets it operates in. Strong distribution network — Over the years Hyatt Hotels has built a reliable distribution network that can reach majority of its potential market.
Highly successful at Go To Market strategies for its products. High level of customer satisfaction — the company with its dedicated customer relationship management department has able to achieve a high level of customer satisfaction among present customers and good brand equity among the potential customers.
It has successfully integrated number of technology companies in the past few years to streamline its operations and to build a reliable supply chain. Strong Free Cash Flow — Hyatt Hotels has strong free cash flows that provide resources in the hand of the company to expand into new projects.
Strategy is about making choices and weakness are the areas where an organization can improve using SWOT analysis and build on its competitive advantage and strategic positioning. Need more investment in new technologies. Given the scale of expansion and different geographies the company is planning to expand into, Hyatt Hotels needs to put more money in technology to integrate the processes across the board.
Right now the investment in technologies is not at par with the vision of the company. Organization structure is only compatible with present business model thus limiting expansion in adjacent product segments.
Days inventory is high compare to the competitors — making the company raise more capital to invest in the channel. This can impact the long term growth of Hyatt Hotels The company has not being able to tackle the challenges present by the new entrants in the segment and has lost small market share in the niche categories.
Hyatt Hotels has to build internal feedback mechanism directly from sales team on ground to counter these challenges. Limited success outside core business — Even though Hyatt Hotels is one of the leading organizations in its industry it has faced challenges in moving to other product segments with its present culture.
Not highly successful at integrating firms with different work culture. As mentioned earlier even though Hyatt Hotels is successful at integrating small companies it has its share of failure to merge firms that have different work culture. The marketing of the products left a lot to be desired.
Even though the product is a success in terms of sale but its positioning and unique selling proposition is not clearly defined which can lead to the attacks in this segment from the competitors. It provides a great opportunity for the organization to build new revenue streams and diversify into new product categories too.
Lower inflation rate — The low inflation rate bring more stability in the market, enable credit at lower interest rate to the customers of Hyatt Hotels. New environmental policies — The new opportunities will create a level playing field for all the players in the industry.
It represent a great opportunity for Hyatt Hotels to drive home its advantage in new technology and gain market share in the new product category.
Economic uptick and increase in customer spending, after years of recession and slow growth rate in the industry, is an opportunity for Hyatt Hotels to capture new customers and increase its market share. New customers from online channel — Over the past few years the company has invested vast sum of money into the online platform.
This investment has opened new sales channel for Hyatt Hotels. In the next few years the company can leverage this opportunity by knowing its customer better and serving their needs using big data analytics.Competitive strategies enable an organization to have an advantage over its competitors.
Each organization employs different strategies to gain competitive advantage in the various rutadeltambor.com research study had one key objective, to establish the competitive strategies that are being used by Fairmont hotels and Resorts to gain competitive advantage in Kenya.
Marketline Report Store - Host Hotels & Resorts, Inc. - Strategy, SWOT and Corporate Finance Report. This is the SWOT analysis of Accor Hotels. Accor Hotels is a conglomerate in the hospitality sector associated with prestigious hotel brands such as Novote, Fairmont, Banyan Tree, and Raffles.
Headquartered in France, the hotel group owns hotels, resorts, and vacation properties. The conglomerate operates around properties employing. Swot Analysis Of Hilton Hotel following SWOT Analysis sheds some light on some of the pitfalls and opportunities that await the Hilton Hotels Corporation.
Strengths Hilton Hotel Corporation. James Winning Director of Sales & Marketing at The Fairmont Dallas Hotel HospitalityFan's expert services have provided me with peace of mind and a significant amount of time savings for our Marketing team. Also, Jim's team has given us a substantial amount of critical insight into our business via their social media reporting which.
Starwood Hotels and Resorts SWOT Analysis. Strengths. Below are the Strengths, Weaknesses, Opportunities & Threats (SWOT) of Starwood Hotels and Resorts: 1. Successful social media campaigns and increasing revenue through digital media 2. Starwood is an extremely versatile brand. Every brand under this umbrella has its unique branding.