James b twitchell what we are to advertisers

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James b twitchell what we are to advertisers

While reading James B. Who would have thought that there are different times of the day that advertisements are shown just because of the target audience? What about economic financial standing? Throughout these essays, I have examined and analyzed the arguments of each authors point of view, resulting in a realization that both essays correspond to each other in many ways.

Whether it be gender, financial standing, or age, advertising is about positioning and attracting consumers.

With that being said, Twitchell divides consumers in to different categories: These categories range from people who are principle-oriented to status-driven consumers and then to the audience that is driven less by the independent world but more to the desire to participate or be a part of the wider world Twitchell As a consumer myself, I think about what I will look like with a certain product, what brand do I want to be seen with, or even the amount the product cost.

Steve Craig does not divide his idea of target audiences into economic categories but rather in to gender and status. He looks more at how ads are crafted to appeal to both the genders and the showing times of the ads. An example of this that Craig also used was contrasting the ads seen on daytime television targeted towards women at home- diapers, cleaning supplies, etc.

Craig divides men and women in to two different portrayals. Craig uses four different commercials to show how each of the types are presented. When women appear in commercials they usually are portrayed as attractive and somewhat revealing.

This connects the product to the pleasure of a female fantasy, hinting at the fact that with use of the product, sexual fulfillment will be made easier. As for women, commercials play towards the physical attractiveness of girls and body-related products.

The difference in beer commercials and Weight Watchers commercials is the perception of the female. Commercials relate to each person differently and can be perceived in many ways. There are definitely strengths and weaknesses between the two essays. In What We Are to Advertisers, Twitchell states that there are different levels of society, but not everyone will move through the categories throughout their lifetime.

James B. Twitchell - Wikipedia

Target audience positioning in this sense could not be beneficial to the company. How do you know when certain ages, or the rich people are watching tv? I think it is easier to target genders, but I do agree with advertisements based on the categories given by Twitchell.

I think there is a lot of truth to them. Are women for sexual fulfillment or to be a mother to children? Do women have to be physically attractive to have a long lasting relationship, or would a guy love you if you were overweight?

These commercials are crafting ideals that are corrupting our minds even though we do not see it. They are dehumanizing us.

I do think that advertising works like he stated and it makes more sense to play towards the different levels of society rather than to genders. I just feel as if gender advertising can get a bit testy especially with perception of women and men and stereotypes.

Both articles discuss positioning and target audiences when dealing with advertising, and both have individual stances on them. Basing an article on consumers can be quite difficult when each and every person has their own opinion and views.

James b twitchell what we are to advertisers

Even as a consumer myself, my viewpoint on commercials and advertising can be altered, yet my original perception will always be a factor. Both of these essays clearly say that not every commercial will fit neatly in to these categories, but the typical commercial will definitely show some of the same characteristics.

As I said before, it all comes down to brand positioning and attracting consumers regardless of gender, age, or economic standing. There is no way to determine whether or not economic standing is a better target audience or if gender targeting is more effective.What We Are to Advertisers by James B.

Twitchell Pages • American Advertisers will pitch their products according to the personality profile they have concocted for . James B. Twitchell is an author and former professor of English.

He was born in , in Burlington, Vermont. His undergraduate, Masters and PhD were all from the University of North Carolina at Chapel Hill in , and Alma mater: University of North Carolina at Chapel Hill. Timeline of Ann Arbor and Washtenaw County Area History including its many Tragedies, Crises, Disasters, and Shocking News: Pontiac's War in ; American Revolutionary War, ; the Declaration of Independence was signed on July 4, by 56 politicians from 13 colonies; In , there were slaves living in Detroit.

What We Are to Advertisers by James B. Twitchell Pages • American Advertisers will pitch their products according to the personality profile they have concocted for you; stereotyping you.

• What Daniel Boorstin calls “consumption communities” is the movement of people that place themselves in . James B. Twitchell/ "What We Are to Advertisers" We all consume, some of us more than others.

American culture can easily be seen as the epitome of consumerism, and Mr. Twitchell demonstrates how we are viewed by those who wish to sell us. Airline chicken Airline chicken can be several things, depending upon who you talk to.

It can be a fancy cut, a special presentation, or a negative appelation directed at inflight foodservice.

Composition for Conversation: James B. Twitchell/ "What We Are to Advertisers"