An endorsement letter is a letter written to promote someone, product, or an organization. In companies this letter serves the purpose of endorsing someone, who has currently no job, to the company who may have a vacancy open. In other fields, like the entertainment industry, an endorsement letter is written to let the recipient know that he has agreed to endorse a brand at a particular price. An endorsement letter is essential because it could be your express ticket in getting the job.
Online Advertising and Marketing Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. But as native advertising evolves, are consumers able to differentiate advertising from other content?
Marketers and publishers are using innovative methods to create, format, and deliver digital advertising.
The Federal Trade Commission Act prohibits deceptive or unfair practices. The FTC has issued an Enforcement Policy Statement on Deceptively Formatted Advertisements that explains how the agency applies established truth-in-advertising standards in this context.
This Guide for Businesses supplements the Enforcement Policy Statement by offering informal guidance endorsement examples business report FTC staff to help companies apply the Policy Statement in day-to-day contexts in digital media. The first part of this Guide summarizes the consumer protection principles that serve as the foundation for the Enforcement Policy Statement.
The second part includes examples to explain how effective disclosure can help prevent deception. The third part features staff guidance on how to make clear and conspicuous disclosures within the format of native advertising. These examples are only general guidance for advertisers.
In evaluating whether an ad is deceptive, the FTC considers the net impression the ad conveys to consumers. Because ads can communicate information through a variety of means — text, images, sounds, etc. Put another way, both what the ad says and the format it uses to convey that information will be relevant.
Any clarifying information necessary to prevent deception must be disclosed clearly and prominently to overcome any misleading impression.
Why would it be material to consumers to know the source of the information? Because knowing that something is an ad likely will affect whether consumers choose to interact with it and the weight or credibility consumers give the information it conveys. Over the years, the FTC has brought many cases challenging the format of ads as deceptive.
For example, the Commission has taken action against ads that deceptively mimicked the format of news programming or otherwise misrepresented their source.
The Commission has held that when the first contact between a seller and a buyer occurs through a deceptive practice, the law may be violated even if the consumer later finds out the truth. The FTC considers misleadingly formatted ads to be deceptive regardless of whether the underlying product claims that are conveyed to consumers are truthful.
In the context of native advertising, if the source of the content is clear, consumers can make informed decisions about whether to interact with the ad and the weight to give the information conveyed in the ad. However, an ad is deceptive if it promotes the benefits and attributes of goods and services, but is not readily identifiable to consumers as an ad.
What do businesses need to know to ensure that the format of native advertising is not deceptive?
The Enforcement Policy Statement explains the law in detail, but it boils down to this: Some native ads may be so clearly commercial in nature that they are unlikely to mislead consumers even without a specific disclosure.A business reference is a recommendation provided on behalf of a client, vendor, or other business associate or contact.
You may be called upon to provide a business reference letter to verify the quality of a contract company’s work to a new client. Read on for examples of how to write a business referral letter.
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Trulaske, Sr., College of Business University of Missouri Sample Letter of Endorsement (on Company Stationary) (Date). Fundamentals of Machine Learning for Predictive Data Analytics: Algorithms, Worked Examples, and Case Studies (The MIT Press) 1st Edition. To qualify for endorsement into California as a registered nurse, youmust hold a current and active license in another state or Canada, have completed an educational program meeting all California.